Leman Bleu is a local TV station based in Geneva. Laurent Keller, CEO and Editor in Chief, said, “LiveU has already been revolutionary for our TV station and we are only at the beginning of what we can do. This technology allows us to do things we previously couldn’t, making our news coverage much more vibrant and also cost-effective. Our aim was to push as far along the path of lightness – therefore mobility – and speed of deployment as possible. It allows us to be fast and to move very quickly. We are progressively rolling out this technology. We only started the iPhone experience this summer so it is an ongoing deployment. It’s the same logic with iPhones as it is with LiveU. We want to go as far as we can.”