“The Mashable Show,” powered by LiveU technology, gives online viewers a unique look at SXSW through exclusive interviews, live music, and comedy performances on Twitter. The live production will be built around viewer engagement, integrating live Twitter conversations, along with polls, questions and audience posts from the social platform, into the programming.

Hong Kong welcomed 2017 with a 10-minute pyromusical lighting up the skies against the iconic skyline, where the radiant Victoria Harbour is the belle of the ball for the spectacular New Year countdown.

For the first time in Hong Kong history, the traditional New Year’s Eve fireworks show staged over the Victoria Harbour last week was broadcast live on YouTube along with major TV channels.

Theater goers enjoy attending Broadway and Off-Broadway shows because the performances bring stories to life through music, dance, dialogue, lighting, set design, costumes, and makeup. What they don’t always get to see is what it takes behind-the-scenes to make all this happen.

The El Paso Chihuahuas, minor league baseball team in the Pacific Coast League (PCL) and Triple-A affiliate for the San Diego Padres, wanted to engage better with its 130K+ followers on Facebook. The team’s digital department had been dabbling in live streaming, but faced audio and video quality challenges when going live  on Facebook.

Video content has become a major trend for organizations, brands and influencers alike. As more and more people are choosing to not only tell people about a service or product but show them, brands are now able to maximize their audience engagement efforts.