The University of Southern California (USC) (www.usc.edu) is a coeducational public research university located in Los Angeles, California. The school’s Athletic Department, under the team name The Trojans, has won 120 national championships and fields 9 men’s and 12 women’s intercollegiate teams.

The University of Oklahoma (www.OU.edu) is a coeducational public research university location in Norman, Oklahoma. The school’s Athletic Department, under the team name The Sooners, operates 17 different sports programs throughout each school year. The department’s Multimedia and Production arm produces television and online video content for the department, in the forms of live games and game-related programming.

The London 2012 Olympic Games were an undoubted success, not only in terms of the event itself but also in terms of the breadth and depth of coverage available. LiveU’s pioneering portable uplink technology was deployed for the first time at the 2008 Beijing Olympics where NBC Universal used LiveU’s live mobile units to broadcast live from the games - a landmark event for the company.