Live video has become one of the most effective ways to stand out and connect with an audience and Rio 2016 exemplifies this change more than any recent event. There is no question that this was the most live streamed Olympic games ever. It has been reported that NBC alone delivered almost 3 billion minutes of live streaming during the 2016 Rio Olympics.

At red carpet events, industry awards, and movie premieres, you never know which celebrity is going to show up, what they are going to say and “who” they are going to be wearing. So, entertainment news shows compete for the best coverage, interviews and sound bites to share with their audiences in real-time. CBS Television’s Entertainment Tonight (ET) and The Insider have turned to LiveU, the industry leader for live video acquisition, management and distribution over IP, to deliver high quality content and information faster to their broadcast and online audiences.

As the Denver Broncos headed back to the Super Bowl in 2016, the newly crowned AFC Champs wanted to give their fans an all-access pass to Super Bowl City events and interviews leading up to the Big Game in San Francisco.

LiveU's LU-Smart smartphone bonding app has once again been used for innovative coverage of the recent Mainz Gutenberg marathon, following its successful debut at the 2013 event. In combination with broadcast cameras, production company Tividoo provided significantly increased online and broadcast-quality coverage.

LiveU is supporting the live broadcast of one of the most viewed and prestigious sporting events in Latin America: the 2015 Copa América (Chile, through July 4).

LiveU’s products achieved excellent results at the Sochi 2014 Winter Olympics with the new smaller, stronger, LU500 uplink unit providing exceptionally high performance.